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Web Specialist

At Lancaster General Health, our culture is what sets us apart and creates a lasting impression of our health system in the community and in the hearts of our patients and their families. A role with us is more than just a job, we ask that you Live Your Legacy at LGH by finding your passion in your everyday role, committing to those you serve, and reaching for your personal best.

We are recognized as 1 of only 9 hospitals in the entire country with awards in Medicare.Gov, LEAPFROG and Healthgrades Americas 50 Best Hospitals. We have attained five year Magnet ® recognition status for the fifth time with the American Nurses’ Credentialing Center (ANCC) and we are the 2018 recipient of the Foster G. McGaw Prize in recognition of the commitment to community service.

PENN MEDICINE LANCASTER GENERAL HEALTH offers a comprehensive benefits package:

We believe that the best care for our patients starts with the best care for our employees. Our employee benefits programs help our employees get healthy and stay healthy. We offer a comprehensive compensation and benefits program so that our employees can stay actively engaged and committed to living their legacy every day. Together, we will continue to make medical advances that help people live longer, healthier lives.

Join us and be part of a team that empowers you to do more than your job and encourages you to:

Live Your Passion. Live Your Best. Live Your Commitment. Live Your Legacy.


Job Description

HOURS: Full-Time (1.0 FTE; 40hrs/wk); Day Shift

POSITION SUMMARY: This position works closely across the web services team, marketing and with business stakeholders to take digital projects from idea to go-live. The individual will play a lead role in information architecture, user experience, user interface, usability, and research. Position is responsible for managing the content architecture and structural design of Lancaster General Health internet sites and supporting marketing digital campaigns.

ESSENTIAL FUNCTIONS: Qualified individuals must have the ability (with or without reasonable accommodation) to perform the following duties:

  • Provide subject matter expertise, innovative solutions, and detailed requirements to agile project teams on multiple, complex projects in one or more of the following areas: information architecture, user experience design, user interface design, visual design, content strategy, and/or usability and research.
  • Responsible for understanding business problems and collaborating with project teams and key stakeholders to take a project from inception through detailed requirements and implementation.
  • Responsible for developing and maintaining standards, processes, best practices and documentation in information architecture, content strategy, user experience design, user interface design, visual design, or usability/research.
  • Collaboration with marketing, operations and delivery team from inception to implementation in creation and/or review of project deliverables, including but not limited to: project briefs, vision documents, storyboards, wireframes, design pattern libraries, use cases, prototypes, supplemental specifications, user interface design documents, and/or research results.
  • Ensures Technical SEO Strategy is implemented sitewide.
  • Uses data to help drive decision making, strategy development, and to collaborate with analytical teams.

SECONDARY FUNCTIONS: The following duties are considered secondary to the primary duties listed above:

  • Strong understanding of emerging trends in healthcare and other verticals and analytics that will inform development of best in class, user-centered design experiences.
  • Assists with maintaining websites sites and marketing landing pages according to departmental programming standards.
  • Other duties as assigned.


  • Bachelor’s degree in management information system, information technology, computer science, business, marketing, or related field
  • Three (3) to Five (5) years managing multiple digital projects
  • Two (2) to three (3) years experience with developing wireframes, personas, graphic design tools and prototyping tools such as Adobe XD and Axure
  • Two (2) to three (3) years programming experiences using the following languages: HTML, CSS, JavaScript, JSON/XML required.
  • Two (2) to three (3) years of agile project experience
  • Intermediate understanding of browser specific compatibility issues (Chrome, Firefox, Internet Explorer, Mobile, etc.)


  • Three (3) to Five (5) years experience with Kentico, Sitecore Content Management System or similar system
  • Strong familiarity in user experience strategy, tactics, design and marketing. Familiarity in user experience.

This position is located in Lancaster, PA. #LI-MD1

Benefits of Joining Penn Medicine Lancaster General Health:

PENN MEDICINE LANCASTER GENERAL HEALTH combines a Nationally Ranked Hospital with great schools, safe neighborhoods, affordable housing, local community events and festivals as well as a wealth of cultural and recreational activities. The scenic Susquehanna River Valley provides opportunities for fishing, skiing, kayaking, hiking and mountain biking in addition to easy access to NJ shoreline or Delaware beaches. Urban life is easily accessible, with New York, Baltimore, Philadelphia and Washington D.C. a train ride away. Local universities, Fulton Theatre, the downtown shopping and dining district and local sports teams make Lancaster a great place to Live, Work and Play.


PENN MEDICINE LANCASTER GENERAL HEALTH is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.


Search Firm Representatives please read carefully: PENN MEDICINE LANCASTER GENERAL HEALTH is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at PENN MEDICINE LANCASTER GENERAL HEALTH via-email, the Internet or directly to hiring managers at Penn Medicine Lancaster General Health in any form without a valid written search agreement in place for that position will be deemed the sole property of PENN MEDICINE LANCASTER GENERAL HEALTH, and no fee will be paid in the event the candidate is hired by PENN MEDICINE LANCASTER GENERAL HEALTH as a result of the referral or through other means.

LGH Full Time Posted on 10/27/2021